Lub koom haum tshawb fawb CONTEXT nyuam qhuav tso tawm cov ntaub ntawv rau lub quarter thib plaub ntawm xyoo 2022 rau cov tshuab luam ntawv European uas qhia tau tias kev muag khoom tshuab luam ntawv hauv Tebchaws Europe tau nce ntau dua li qhov kwv yees hauv lub quarter.
Cov ntaub ntawv qhia tau tias kev muag khoom ntawm cov tshuab luam ntawv hauv Tebchaws Europe tau nce 12.3% txhua xyoo hauv peb lub hlis twg ntawm xyoo 2022, thaum cov nyiaj tau los nce 27.8%, uas yog vim muaj kev txhawb nqa rau cov khoom lag luam nkag mus rau theem pib thiab kev xav tau ntau rau cov tshuab luam ntawv siab.
Raws li kev tshawb fawb CONTEXT, kev lag luam luam ntawv hauv Tebchaws Europe xyoo 2022 muaj kev tsom mus rau cov tshuab luam ntawv siab thiab cov khoom siv lag luam nruab nrab mus rau qib siab piv rau xyoo 2021, tshwj xeeb tshaj yog cov tshuab luam ntawv laser ntau yam haujlwm siab.
Cov neeg muag khoom me thiab nruab nrab tau ua tau zoo heev thaum kawg ntawm xyoo 2022, tsav los ntawm kev muag khoom ntawm cov qauv lag luam, thiab kev loj hlob ruaj khov hauv cov channel e-retailer txij li lub lim tiam 40, ob qho tib si qhia txog kev rov qab los ntawm kev siv khoom.
Ntawm qhov tod tes, kev lag luam khoom siv hauv lub quarter thib plaub, kev muag khoom poob 18.2% xyoo dhau los, cov nyiaj tau los poob 11.4%. Qhov laj thawj tseem ceeb rau kev poob qis yog tias cov cartridges toner, uas suav txog ntau dua 80% ntawm kev muag khoom siv, tab tom poob qis. Cov kua mem rov qab tau txais kev nyiam, qhov sib txawv uas xav tias yuav txuas ntxiv mus thoob plaws xyoo 2023 thiab tom qab ntawd vim lawv muab cov neeg siv khoom xaiv pheej yig dua.
CONTEXT hais tias cov qauv kev tso npe rau cov khoom siv kuj tseem tab tom dhau los ua ntau dua, tab sis vim tias lawv muag ncaj qha los ntawm cov hom lag luam, lawv tsis suav nrog hauv cov ntaub ntawv faib khoom.
Lub sijhawm tshaj tawm: Lub Ob Hlis-16-2023
